
By Bill Kraus
At a symposium in California the participants were asked what was the most significant invention in their lifetimes. The vote for the internet was almost unanimous. One deviant suggested “the pill.” I offered “TV” and was immediately labeled an old fogey by an audience that has no recollection of a TV-free existence.
I’m sticking to my answer. The reason goes back to Marshall McLuhan’s famous dictum--the medium is the message--which baffled me when I first heard it. No longer.
The effects of TV on politics and governing and participation in both connects directly to McLuhan. Politics is particularly affected. Before TV, political conventions were a social event and people were the main communication medium. A picture in my office of a group that gathered on a cold October Saturday morning in the middle of the last century says it all. Men, women, kids from all walks of life [from the chairman of the largest company in town down to working stiffs and housewives] were picking up the literature that promoted the candidacies of their favored candidates which they would deliver door to door throughout their city.